1.
Is the visitor constantly informed on his actual position while accomplishing his interactive duty?
2.
Is there unity, coherence in the surfing plan?
3.
Are information and actions easily identifiable, recognisable and usable?
4.
Are information and actions uniformly presented?
5.
Are hyperlinks easily identifiable?
6.
Is the information density on the screen optimal? (Proportional to individual perception)
7.
Is the strategy type relevant compared to the user’s cognitive characteristics (discovery, interactive discourse, problem resolving, induction …)